App Economy is ‘job leader’ into the future
by Mikko Arevuo
The impact of ‘apps’ on economic activity has not been studied on this side of the Atlantic. Dr Mandel’s paper examining the size and employment impact of the “App Economy’ in the USA makes riveting reading.
Originally posted on Mandel on Innovation and Growth:
Last spring Technet asked me to examine the size of the ‘App Economy’, focusing on the number of jobs being created. The official job statistics from the BLS were no help, given the speed at which the App Economy was evolving. Instead, I developed an innovative methodology for using a ’21st century’ database, The Conference Board Help-Wanted OnLine, to track App Economy jobs.
App Economy now is responsible for roughly 466,000 jobs in the United States, up from zero in 2007 when the iPhone was introduced. This total includes jobs at ‘pure’ app ﬁrms such as Zynga, a San Francisco-based maker of Facebook game apps that went public in December 2011. App Economy employment also includes app-related jobs at large companies such as Electronic Arts, Amazon, and AT&T, as well as app ‘infrastructure’ jobs at core ﬁrms such as Google, Apple…
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